Direct & Social Media Marketing
Gain information about customers then deliver relevant experiences across all channels.
GrapeGears supports both social media marketing and direct marketing,uniquely bringing both together via CRM customer knowledge to create rewarding cross-media marketing strategy.
Social Media Marketing
Use Social media marketing to create and share content on social media networks in order to achieve general marketing and branding goals.
GrapeGears social media connectors to Facebook, Twitter, Instagram, Pinterest, YouTube, etc., encourage participation and on-going customer engagement by providing "call-to-action" functionality.
Instigate social media marketing activities like posting text and image updates, videos, and other content that drives audience engagement and participation via social platforms like Facebook, Twitter, Instagram, and Pinterest all designed to attract the potential customer, create interest and then to deliver them to the business website shop and events calendar.
Direct Media Marketing
Use Direct marketing to communicate an offer, where the business communicates directly to a pre-selected customer group and provides a method for a direct response.
GrapeGears provides for engagement and communication with customers and wine club members using integrated direct marketing tools.
Instigate Direct marketing by communicating directly with customers through a variety of media, such as phone calls, text messages, emails, fliers, brochures and targeted online ads. Each communication contains a call to action that delivers customers to the website shop, events calendar or customer service team.
GrapeGears Brand Management
GrapeGears Media Library manages images used on web site and social media. The Media Library organizes all the images and documents you use on your website and automatically generates html positioning code to locate the image just where you need it. Images appear in the Media Library when you upload them to pages or posts, or can be added directly for safekeeping.
GrapeGears Email, Newsletter and Blog Templates and tools allow production collaboration between staff and manage the consistency of your brand image, automatically linking to the web site shop, blog and event calendar.
An entire library of standard email templates such as a "wine club welcome letter" or a "web site order acceptance email" are maintained within the GrapeGears system.
Because GrapeGears is a cloud-based application you can give a (security access controlled) login to third-party consultants, writers, etc., to create content for your posts or marketing materials. GrapeGears provides three levels of release status, namely Draft, Pending and Published. Drafts may be created by staff or third-party consultants, then made Pending for internal review then Published to the web site and / or social media.